![]() ![]() From 2020, Google’s advice is to not focus too much on these, as many of the snippets Google chooses are dynamic and not pulled from your meta descriptions. It’s true: title tags and meta descriptions won’t directly help your website magically rise to the top of the search engine results (at least not the way most people imagine). Tools to help you create great title and meta description.Changes in title and meta description throughout the years.The perfect length for both title and meta description.Understand what are good titles and meta descriptions?.We will talk about what they are, the best practices, and how you can leverage them for your SEO. In the following, I'd like to show you three examples of well-written meta descriptions.You can find everything you need to know about title and meta descriptions length here. For an online shop, for example, you can mention product features in the meta description of the product pages.For example, the check character and emoji are often used. This allows you to make your meta descriptions even more appealing. Use active rather than passive language as this is more engaging.Each site is unique and should therefore also have a unique description. There should be no duplicates on your entire website, i.e.Content that you describe in the meta description should also actually appear on the respective site. The meta description is the description of the site.If there's a way to explain something simply, use it. In other words, be as concise as possible. Try to write the meta description as short as possible and at the same time with a lot of content.Why should Google users visit your website? What differentiates your offer from your competitors? What do visitors learn on your site? What is someone looking for when they enter the keyword? To find the right length for your meta description (and title tags), you can use the Character Counter tool or the SERP Snippet Generator from Sistrix. In this case, a longer description brings no added value. If you exceed this length, your meta description will be abbreviated with ".". The meta description should be between 150 and 160 characters long. How to write a good meta description Optimum length In the following section, you'll learn how to write a click-worthy meta description and what you need to pay attention to. This is what the meta description looks like in the search results: In addition to the title, the meta description provides a brief summary of the content in the Google search results. When you do a Google search, however, you'll see the meta description in the search results under the respective title of the website. At first glance, this description isn't visible to visitors to your website because when you open a web page, the meta description isn't displayed. The meta description is a short description of the content of a website. The date of creation, ratings, prices, etc. The snippet can also be extended with further data (rich snippets), however. These are URL, title tag and meta description. The best-known parts of the snippet are the metadata. ![]() In this case, snippet stands for the preview of a website in the results pages of search engines such as Google, Bing and Co. The meta description belongs to the so-called snippet. In this article, you'll learn what you need to consider and how you can store and change the meta description in WordPress. This article deals with an important topic in search engine optimization (SEO), namely the optimization of your meta description. Optimize and Change Your Meta Description in WordPress: What to Watch Out For ![]()
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